German baby product manufacturer NUK has launched a large-scale recycling initiative together with HolyPoly and other partners. NUK and HolyPoly have run an environmentally friendly, free-of-charge take-back programme for returning plastic pacifiers, baby bottles and mugs to the circular economy throughout Germany since June 2022. Collection points feature a cartoon Dummy Monster, who eats the plastic, saving the discarded baby products from incineration.